When I was setting up this blog on Blogger in May of last year, one of the first questions was "What is the name of the blog?" which completely stumped me. My property has a TON of blueberry bushes, and it's on a hill, so my first thought was Blueberry Hill. Which, it turns out, is pretty common because of a certain song about finding a thrill. So, since my blueberries are in multiple places - one group is on the downhill slope, another group is on the uphill slope, and a third group is on a different downhill slope - I decided to call it Blueberry HillS Homestead, seeing as how even though it's a stretch, one could say that my berries are on multiple hills, plural. That's the homestead. I spent about 30 seconds making up the name.
Even though there is nary a goat to be found on the 'stead (yet), I have a company name and website, which I spent weeks thinking about. The company name is Good Earth Goats. The logo (designed by Jenna Woginrich of Coldantlerfarm) is below:
Here's the rub.
If I were to do something farmy and not so much goat related like make tinctures of my comfrey and sell them, or grow and sell ginseng, what should I call myself? It seems like I should have a farm name. Something like Rocky Windy Acres, or End of the Dirt Road Farm. Or maybe The Space Between the Trees Farm, or No Barn Farm. I have no idea - but the question comes up every once in a while for me, and has recently again because nagoonberry, a reader and commenter suggested I make a Facebook page for the homestead. It's a great idea, but I'd like to maybe make a FB page for the "farm" and have the goat company and homestead be a part of it. Or maybe the other way around - page for the 'stead which includes the goat company and farm. I could call it Blueberry Hills Farm, but that one's pretty common as well.
It's all a little theoretical now, since I'm still a ways away from making money at this. As the logo above shows, I can think something very strongly and a year later look at it and say, "boy, I boxed myself in with that one!" But I would definitely like to build up a "brand" that encompasses what I am and want to be, and what this place is and will be, and that works for potential customers. It's a heavy load for a few small words - I'm open to suggestions!
4 hours ago