From the Time Magazine article on the show:
In Jamie Oliver's Food Revolution, Oliver — who did a similar show in the U.K. — goes to Huntington, W.Va. (pop. 49,000), where, according to the Centers for Disease Control and Prevention, nearly half the adults are obese. He finds a town hooked on processed food, a school cafeteria serving pizza for breakfast and kids who can't identify a tomato on sight. His goals: get the kids to eat right young, and set up a community kitchen to teach healthy cooking from scratch.